latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, February 28, 2006

Move over ketchup, here comes something meatier

Scripps Howard News Service reports that Hispanic food - particularly Mexican - is threatening to displace Italian and Chinese food as the food of choice.

The U.S. Department of Agriculture says Americans are eating four times more Mexican food than they ate 20 years ago, and sales of salsa are higher than ketchup sales.

In the article, Roberto Quinones, head of the American Tortilla Industry Association (jeez there's an association for anything, huh?), estimates tortillas sales topped $6 billion in 2004.

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