latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, January 05, 2007

FSU offers Hispanic Marketing Communication course online

Florida State University will begin a new online Hispanic Marketing Course beginning on Monday, according to a release they sent on Hispanic PR Wire. The 15-week course is "available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative," the release states.

I called the contact on the release (Ashley) to both inquire as to why the university sends out a release on Jan. 3 for a course that begins on Jan. 8 and also about costs.

She e-mailed me the particulars:

The course is called ADV 3410 - Hispanic Marketing Communication and costs $450.93 for in-state students and $1576.50 for out-of-state students, which includes an $180 fee auxiliary that covers the added expenses of online learning. The semester ends April 28.

I went to the course description and the course does sound interesting, though based on many of the stated objectives it seems as if a lot of the course is dedicated to the basics. However, more knowledge about Hispanic marketing and a refresher on things you might already know can only enhance your expertise, so it's something I will consider taking ... but for the next session. Ashley was non-committal as to whether there would be another session but she was optimistic based on the interest the course is receiving.

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