latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, January 17, 2007

"Mi Espacio" doesn't have the same ring to it

The race is on for the Hispanic MySpace , according to an article in Adweek.

The article mentions sites like as LatinosConnected who are vying to attract Hispanics by offering them a "more familiar experience." The site's founder, Veronica Alvarez, says, "MySpace is a great community…but it doesn't have the look and elements that make it feel like a Latino brand. I'm trying to send the message that (LatinosConnected) is a community for Latinos by Latinos." Launched in December, they have already signed up Verizon and the U.S. Army as advertisers.

The article also states that one in four teens in the U.S. is of Hispanic descent - and it's expected to grow 62 percent by 2020. That compares to a 10 percent growth in the number of teens overall - according to the University of Georgia Selig Center for Economic Growth.


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