latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, May 02, 2007

Disney jumps on Quinceanera bandwagon

Got $20,000? If so, your soon-to-be 15-year-old daughter can get the "Belle of the Ball" Quinceanera package that Disney is now making available to groups of 100 or more celebrants.

On the heels of recently announcing that they are offering their wedding packages to homosexuals, Disney continues to be on its apparent quest to appeal to all audiences.

In a release they sent out on PR NewsWire, Disney points out that more than a million Latinas turn 15 in an average year, and the significant right of passage that it symbolizes for the culture.

The packages begin at $1,800 and Disney event planners will help create a themed experience that includes everything from Disney-style entertainment and food-and-beverage menus to fairy tale linens and specially designed centerpieces, etc.

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