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All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, May 07, 2007

Pesos fuel Pizza Patron

Pizza Patron's decision to accept pesos has evidently helped fuel its growth, first quarter sales are up 34.8% over last year, according to a release they sent out on PR Newswire.

"Our customers love the program. Perhaps our first quarter store sales are avindication of sorts for occupying a unique position in the marketplace andnot yielding to the pressure from the opposition," Andrew Gamm, director of BrandDevelopment for Pizza Patron, is quoted as saying in the release.


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