Pesos fuel Pizza Patron

Pizza Patron's decision to accept pesos has evidently helped fuel its growth, first quarter sales are up 34.8% over last year, according to a release they sent out on PR Newswire.

"Our customers love the program. Perhaps our first quarter store sales are avindication of sorts for occupying a unique position in the marketplace andnot yielding to the pressure from the opposition," Andrew Gamm, director of BrandDevelopment for Pizza Patron, is quoted as saying in the release.