Ad spending up in 2007

Marketing y Medios is quoting a TNS Media Intelligence study in a current article that shows that the top 10 advertisers in Spanish-language media spent a total of $256 million in the first quarter of 2007, a 3.6 percent increase from the same time last year.

But ad expenditures overall were down 0.3 percent to $34.93 billion compared to the same period in 2006.

Further, the article says that 7 of the top 10 major advertisers in Hispanic media in first quarter 2007 increased their buys by 3.6 percent compared to the same time last year.