latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, October 26, 2007

Creative and media are not church and state

Alberto J. Ferrer has a good article on on Ad Age about the separating creative and media. He has some great arguments on why they should not be unbundled in the Hispanic market.

I added a comment specifically on the notion of a Hispanic agency delivering ROI when the media buy is done by a general market agency.

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