AHAA Conference Highlights

The Association of Hispanic Advertising Agencies conference -- titled, "Is Hispanic Advertising Dead?" -- is wrapping up today New York. AHAA put out a press release from today. Specifically, talking about the misperceptions that, "Hispanic advertising and marketing is old-school and lagging behind its general market" ... when "in fact it is the only segment of the industry that is growing year after year."

Highlights from Jackie Bird, chairwoman of AHAA, include:

-- "It's an absolute misperception really that corporate marketers, and some in the advertising industry, would even consider Hispanic advertising dead. Corporate advertisers are being misled. Hispanic agencies and the marketing campaigns we deliver are more alive than ever before. Our strategies for reaching this evolving market segment must be as dynamic as the consumers with whom we are trying to connect,"

-- "Reaching and influencing the diverse population of Latinos in the U.S. today ... requires deep cultural and Latino consumer understanding as well as creative, strategic, savvy marketing that speaks the consumers' language -- linguistic and beyond -- and builds trusted relationships between brands and consumers that transcend Spanish or English."

Can I get an "Amen" please?