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All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, July 28, 2008

Ad Age's Hispanic Fact Pack now available

Advertising Age's fifth-annual Hispanic Fact Pack was just released.

The Fact Pack includes data about marketers' 2007 ad outlays by company and category; demographic trends; and rankings of top TV, radio, newspaper, magazine and online media. Expanded information on digital media and how it is used by Hispanics is also included. Additionally, the Fact Pack contains an exclusive ranking of the top 50 U.S. Hispanic agencies, including, for the first time, non- Hispanic agencies that report a significant amount of Hispanic business.

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