latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, January 27, 2006

Fox Sports Launches Spanish Magazine

Marketing y Medios is reporting that on Monday Fox Sports will announce the launch of a monthly magazine called "Fox Sports en EspaƱol" ... you'd think they could be a little more creative, huh?

The publication debuts with the April issue and will target Latinos from 18-55 plus. It will have an initial circulation of 750,000, and will be available through distribution agreements with Spanish newspapers in the top Hispanic DMAs and nationally via paid subscription, the article says.

Additionally, the magazine will be produced in 2 editions, one that caters to the Caribbean Latino who is a baseball fan and the other edition with a stronger focus on soccer. While the name is boring this is an interesting strategy. But, what happens to guys like me who love soccer from our home countries but also love baseball?

Buena suerte

1 Comments:

  • At 11:32 AM , Blogger fla1972 said...

    I can only assume that you've seen the magazine by now and know that both versions carry both sports along with a cross-section of other sports. The biggest difference between the two versions is the "Mira!" section. I think it works...

     

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