latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, May 15, 2006

Even "Magic" Gets It

Magic Johnson is starting a home-based travel agency franchise that would target minority travelers, according to an article in the South Florida Business Journal. It will be headquartered in Miami.

The company is specifically targeting African-American, Hispanic and Asian- American franchisees and customers.

The article says minority travel has grown at a quicker rate than the general market, with a 4 percent increase among African-Americans, a 10 percent increase among Asian-Americans and a 20 percent increase among Hispanics.

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