SWA launches "'Dandole Alas a Tu Exito" program

Interesting move on the part of Southwest Airlines to partner with HACU (Hispanic Association of Colleges and Universities) for SWA's new "Dandole Alas a Tu Exito" (Giving Flight to Your Success" travel award program (see release on Yahoo!).

Through the program, Southwest Airlines will provide roundtrip tickets to students with socio-economic need and who travel away from home to pursue a higher education.

Good public relations move to align itself with an organization like HACU and support higher education.