latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Thursday, May 11, 2006

SWA launches "'Dandole Alas a Tu Exito" program

Interesting move on the part of Southwest Airlines to partner with HACU (Hispanic Association of Colleges and Universities) for SWA's new "Dandole Alas a Tu Exito" (Giving Flight to Your Success" travel award program (see release on Yahoo!).

Through the program, Southwest Airlines will provide roundtrip tickets to students with socio-economic need and who travel away from home to pursue a higher education.

Good public relations move to align itself with an organization like HACU and support higher education.


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