latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, January 22, 2007

Cool ... but can I pay in pesos?

Pizza Hut today sent out a release on Hispanic PR Wire announcing that they are now accepting on-line orders in Spanish through its Spanish language website or its regular website PizzaHut.com.

My "peso" mention is in reference to the backlash Pizza Patron experience after announcing they were accepting Mexican pesos as a form of payment.

While the Spanish language website leaves a little to be desired in terms of overall content compared to their English site (basically serves only as an on-line ordering portal with menu and nutritional info), it is a great step toward capturing the on-line Hispanic market. I would be interested to know where and how they promote this website. If you see it somewhere, please let me know.

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