latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, February 13, 2007

Latin America contributes to Valentine's Day

Ahhh ... love is in the air ... and so is UPS rushing in flowers from countries like Colombia and Ecuador to meet the demands for tomorrow.

Fresh flowers began arriving on February 3 and UPS has added an additional 12 flights from Colombia and Ecuador to handle the mad dash of import traffic during February. UPS moves more than 2 million flowers a day during the Valentine rush, according to a release they sent out on Hispanic PR wire.

More than a third of all cut flowers in the U.S. are sold for Valentine's Day and 90 percent of them come from Latin America, according to the Society of American Florists

And for those of you women looking for love, your odds are great with a Latino. According to the U.S. Census, there are 153 Hispanics men per 100 women (The average is 120: 100. For Asians it's 132 men per 100 women, Non-Hispanic whites 120 men per 100 women, and Blacks: 92 men per 100 women).

1 Comments:

  • At 4:33 PM , Anonymous Anonymous said...

    How about including that cut flowers are big business. The U.S. floral market is a $20 billion-a-year industry that supplies all of our Mother's Day bouquets, condolence baskets and Valentine's roses. The vast majority of the 4 billion flower stems sold in the United States every year come from Latin America, countries such as Colombia, Ecuador and Peru, whose flowers have entered the United States duty-free since the 1980s.

    Eliminating import taxes on South American flowers was intended as a way to encourage farmers in those countries to grow something other than coca leaf. An unintended byproduct of the off-shoring of the flower industry has been an increase in the use of chemicals. All flowers that enter the United States are closely inspected for pests and diseases. Because growers fear the high costs of having their flowers fail inspection -- and because consumers expect for their flowers to look immaculate -- they pour on the fungicides and pesticides which harm the workers!!
    As intelligent Latinos we should all stop supporting companies like Dole and choose to only buy organically grown flowers.

     

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home