Nielsen Company's Releases Guide to the Super Bowl

Nielsen put out a press release today on consumer and media information related to the Super Bowl in all areas of media and marketing in the U.S.

It further outlines the growing number of Hispanics who are watching "football" versus just "futbol."

-- An average of15.7% of Hispanics, or approximately 6.1 million viewers, watched the 2006Super Bowl.
-- About 19.1% of Hispanics over age 55 watched the game, the highest rating for any age category of Hispanic viewers.

Comparatively, according to the release:

-- 34.7 million women over the age of 18 watched the 2006 Super Bowl for a 31.0% average rating.
-- Among women viewers, those in the25-54 age group had the highest interest, with a 33% average household rating.
-- An average of 27.2% of African Americans, or approximately 9.7 million viewers, tuned in to Super Bowl XL.
-- The highest watching African American age category was 25-54 years olds, with a rating of 33.4%.

In case you haven't yet heard, the average :30 spot will cost about $2.5 million.