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All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, January 24, 2007

Hispanic PR Wire and PRSA to present 15-city 'Hispanic PR & Marketing Strategies Tour’

Hispanic PR Wire and the Public Relations Society of America (PRSA) today announced that they will present a 15-city professional development breakfasts program called the “2007 Hispanic Public Relations and Marketing Strategies Tour.”

According to the release, the tour begins January 25 in Miami with the PRSA Miami Chapter and is expected to visit cities like Atlanta, Washington, DC, New York, Houston, Chicago, San Francisco and Los Angeles, and others.

The content will vary by city, and will include, "Hispanic media relations and public relations measurement presentations or media panels with top notch Hispanic and/or multicultural media outlets. Multicultural public relations case studies, media contact sheets and other information will be distributed to attendees at each of the events."

Not many additional details are listed in the release.

I am actually heading to PRSA headquarters this Friday evening. As president of the Southern Connecticut Chapter of PRSA, I was invited to a cocktail reception welcoming William M. Murray, the new PRSA President and COO. I'll let you all know if I find out anything else.


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