Outshining other awards shows
The Univision-televised awards show, Premio Lo Nuestro (like a people's choice), last night had its highest audience ever, according to an article in Media Week.
It drew 6.3 million viewers nationally , according to Nielsen Media Research data, up 4 percent over last year.
According to the article, the show was viewed in 3.4 million households, up 6 percent from last year, and also totaled 3.6 million adults 18-49, up 5 percent over last year. In Los Angeles, the music awards show outrated ABC’s Grey’s Anatomy in viewers 18-49, 7.9 to 6.9, and Fox’s American Idol, 7.6 to 5.2, in head-to-head time periods. Among teens, it outrated American Idol 6.8 to 5.0.
Premio Lo Nuestro also reached more Hispanic viewers 18-34, 18-49 and teens, than the Academy Awards, the Emmy Awards and the Video Music Awards in 2006, and the 2007 Golden Globes did combined, according to Nielsen Hispanic Television Index data.
It drew 6.3 million viewers nationally , according to Nielsen Media Research data, up 4 percent over last year.
According to the article, the show was viewed in 3.4 million households, up 6 percent from last year, and also totaled 3.6 million adults 18-49, up 5 percent over last year. In Los Angeles, the music awards show outrated ABC’s Grey’s Anatomy in viewers 18-49, 7.9 to 6.9, and Fox’s American Idol, 7.6 to 5.2, in head-to-head time periods. Among teens, it outrated American Idol 6.8 to 5.0.
Premio Lo Nuestro also reached more Hispanic viewers 18-34, 18-49 and teens, than the Academy Awards, the Emmy Awards and the Video Music Awards in 2006, and the 2007 Golden Globes did combined, according to Nielsen Hispanic Television Index data.
posted by latino lingo @ 5:44 PM
1 Comments:
At 10:52 PM ,
Cynthia said...
I'm not surprised since Latinos are one of the largest populations in the U.S. Rock on Latinos!
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