latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, February 23, 2007

Outshining other awards shows

The Univision-televised awards show, Premio Lo Nuestro (like a people's choice), last night had its highest audience ever, according to an article in Media Week.

It drew 6.3 million viewers nationally , according to Nielsen Media Research data, up 4 percent over last year.

According to the article, the show was viewed in 3.4 million households, up 6 percent from last year, and also totaled 3.6 million adults 18-49, up 5 percent over last year. In Los Angeles, the music awards show outrated ABC’s Grey’s Anatomy in viewers 18-49, 7.9 to 6.9, and Fox’s American Idol, 7.6 to 5.2, in head-to-head time periods. Among teens, it outrated American Idol 6.8 to 5.0.

Premio Lo Nuestro also reached more Hispanic viewers 18-34, 18-49 and teens, than the Academy Awards, the Emmy Awards and the Video Music Awards in 2006, and the 2007 Golden Globes did combined, according to Nielsen Hispanic Television Index data.


  • At 10:52 PM , Blogger Cynthia said...

    I'm not surprised since Latinos are one of the largest populations in the U.S. Rock on Latinos!


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