latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, February 16, 2007

Bi-lingual toys taking off

The Willmington Star has an interesting story on the growth of bi-lingual toys. While it's not surprising that Hispanics are helping to drive sales, what is interesting is the dual role that bi-lingual toys are having. For non-Hispanics, they often serve to teach kids to speak Spanish. For Hispanics, it's a way for second-generation or English-dominant Hispanics to have their kids connect, or re-connect, to their heritage.

The article also mentions a couple statistics I wanted to highlight:

-- For the first time, Hispanics have more spending power than any other minority group in the United States, according to the Selig Center for Economic Growth.
-- Hispanic disposable income will swell to $863.1 billion this year, up 8.1 percent from 2006, the Center estimates.
-- The average Latino household has four kids per household - compared to the average household, which has 2.3


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