latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, November 19, 2007

Keeping up with the Rodriguez's

Smith remains the most popular surname in the U.S., but Hispanic surnames in the top 25 doubled to six, according to a Census Bureau report and an article in DiversityInc.

Notably, Garcia and Rodriguez are now in the top 10. Garcia jumped from No. 18 in 2000 and Rodriguez moved up from No. 22 in 2000, according to the article that also reports that Martinez nearly ousted Wilson for 10th place.

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