latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, November 07, 2007

Spanish-language media spending up

MediaWeek reports that ad spending in Spanish-language media was up 2.3 percent during the first six months of 2007, reaching $2.87 billion, according to Nielsen Monitor-Plus data.

“The past couple of years have seen increased growth in ad spend for Spanish-language media, with automotive ranking as the top product category,” Brian Lane, senior vp, client strategy & product management for Nielsen Monitor Plus is quoted as saying in the article.

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