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All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Saturday, December 01, 2007

Hispanics among marketer's top 2008 priorities

Brandweek is reporting on the “Top Marketing Trends for 2008” survey by the Marketing Executives Networking Group, consisting of 1,700 members at the VP-level or above, that shows marketer's priorities for 2008.

Baby Boomers are still #1 with 88% but Hispanics are second -- tied at 86% with Generation Xers. This is followed by women at 85% and Generation Yers at 84%.

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