latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, December 04, 2007

Top advertisers in 2007

Hispanic Business Magazine's December issue lists the top 100 Hispanic advertisers.

Here is the top 15:

1. BROADCASTING MEDIA PARTNERS INC -- $210,018,960
2. PROCTER & GAMBLE CO -- $173,541,141
3. LEXICON MARKETING CORP -- $146,294,697
4. AT&T INC -- $107,557,434
5. GENERAL MOTORS CORP -- $102,041,403
6. US GOVERNMENT -- $98,607,400
7. MCDONALDS CORP -- $94,198,981
8. SEARS HOLDINGS CORP -- $86,206,062
9. FORD MOTOR CO -- $85,722,610
10. JOHNSON & JOHNSON -- $82,264,852
11. VERIZON COMMUNICATIONS INC -- $82,099,469
12. TOYOTA MOTOR CORP -- $81,813,323
13. CERBERUS CAPITAL MANAGEMENT LP -- $67,120,211
14. WALT DISNEY CO -- $64,640,205
15. WAL-MART STORES INC -- $64,154,285

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1 Comments:

  • At 11:29 AM , Anonymous Anonymous said...

    Hi wilson, it is pretty cool seeing you keep this blog up to date with the latest reports concerning the Hispanic market.

    After the completion of the acquisition of Univision Communications Inc by BROADCASTING MEDIA PARTNERS INC they were undoubtedly going to be at the top of this list.

    By the way, there is a new online project focused on the Latino market which I am pretty sure you would like to know about, email me so I can tell you more about it.

     

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