latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, April 22, 2009

Study defines what Latinas want

OK, I have to admit when I became aware of this study I dropped everything because I've been trying to figure this out for the last 38 years! LOL. But, this isn't a "Hombres are from Mars and Mujeres from Mercury," but rather a look by Meredith Hispanic Ventures and Telemundo Group at what Latinas want in a variety of areas.

Key findings included:
-- 81% of respondents said they are either the main decision-maker or make decisions with their spouse.
-- The key factors determining their success in life were education, being fluent in English as well in Spanish, and often owning a business.
-- Latinas are optimistic and self-confident, with 66% describing themselves as "someone who can do it all," compared with 53% of non-Hispanic women.
-- Respondents said their greatest financial concerns were rising taxes (75%), saving for retirement (71%) and paying bills each month (70%). Not including home mortgages, 44% said they have less than $10,000 in debt.
-- 40% of described themselves as fashion-forward, 37% said they keep up with beauty trends and 37% prefer to use the latest products, compared to a somewhat smaller number of non-Hispanic women who said they are fashion-forward (31%), keep up with beauty trends (30%) and prefer the latest products (32%).
-- Latinas are more likely (75%) than non-Latinas (63%) to say they'd rather have sex with their husbands than a glass of good wine.

Monday, April 13, 2009

Frankly, the freaky King offends me more

Mexico's ambassador to Spain has written a letter to Burger King's offices in that nation objecting to an ad for the Texican Whopper billed as, "The taste of Texas with a little spicy Mexican."