latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Friday, May 29, 2009

Who is Hispanic?

The Pew Hispanic Center has a great article about what & who exactly is a Hispanic or Latino. I chuckle because I tell people I didn't know I was Hispanic until I came to the U.S. I always thought I was just Colombian. But, it's a common question I get when giving presentations on marketing to U.S. Hispanics. Good reading.

Thursday, May 28, 2009

Hispanic growth still fueled from U.S.-born Hispanics

A new study by the Pew Hispanic Center shows that the number of Hispanic children has nearly tripled since the 1980, with Hispanics now comprising more than one-in-five of all children in the United States. The report is called, "Latino Children: A Majority Are U.S.-Born Offspring of Immigrants." Download the PDF