latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Wednesday, May 21, 2008

Cup O' Self Promotion

Cision "launched" its new "Hispanic Blog" recently, or so it seems. Cision is actually just linking to a blog called Cup O'Mambo that's written by the agency Mercury Mambo that is very promotional to Mercury Mambo and what they are doing.

Nothing wrong with that, the agency can certainly write what ever they want. What I find interesting is that a company like Cision would link to a blog like this as their way to be credible to their clients and potential clients in the area of Hispanic marketing.

Before I'm called a "hater" keep in mind that I do link to several superb Hispanic marketing blogs. Sites that actually provide thoughtful and culturally-relevant insight and analysis to the market, not just letting people know what party they attended.

Cision should either start its own blog with its one experts. Or, if they want to work with a particular agency or blogger, ask them to contribute to Cision's blog.

This is what did when it created its blog called "El Blog." They have guest bloggers and authors to their blog rather than linking to an agency blog.

Monday, May 12, 2008

Pew Releases Statistics on Latinas

The Pew Hispanic Center released "Hispanic Women in the United States, 2007," a statistical portrait of the demographic, social and economic characteristics of this country's 14.4 million Hispanic women.

Key findings from the report:
-- Hispanic women are younger than non-Hispanic women. Their median age is 41, compared with a median age of 47 for non-Hispanic women.

-- The fertility rate of Hispanic women is one-third higher than that of non-Hispanic women.

-- Just over half (52%) of Hispanic women are immigrants. Their fertility rate is about 30% higher than that of native-born Hispanic women.

-- Some 42% of Hispanic women who gave birth in 2005-2006 were unmarried, compared with 34% of non-Hispanic women. The share of out-of-wedlock births to Hispanic women immigrants was 35%; the share for native-born Hispanic women was 50%.

-- Hispanic and non-Hispanic women are equally likely (54%) to be married. Hispanic women immigrants (63%) are more likely to be married than native-born Hispanic women (44%)-in part because the latter group is younger.

Thursday, May 01, 2008

Babies, not illegals driving Hispanic population growth

The Hispanic population's growth continues to be fueled by babies born in the U.S., according to the U.S. Census and in a Wall Street Journal article.

In addition:

-- Hispanics now account for more than 15% of the U.S. population,
-- There are 45.5 million Hispanics in the U.S., up from 35.7 million in 2000,
-- Hispanics were responsible for half of the U.S. population gains between 2000 and 2007,
-- Hispanics control more disposable income than any other minority group.

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