All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.
Monday, July 27, 2009
2009 AdAge Hispanic Fact Pack now available
AdAge has released its 2009 version of its Hispanic Fact pack and reports that , "agencies are trampling the traditional boundaries between general-market and multicultural accounts to win business in a tough economy. Enough, in fact, that seven of the shops in Ad Age's ranking of the top 50 U.S. Hispanic agencies this year aren't primarily Latino shops."