latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, July 27, 2009

2009 AdAge Hispanic Fact Pack now available

AdAge has released its 2009 version of its Hispanic Fact pack and reports that , "agencies are trampling the traditional boundaries between general-market and multicultural accounts to win business in a tough economy. Enough, in fact, that seven of the shops in Ad Age's ranking of the top 50 U.S. Hispanic agencies this year aren't primarily Latino shops."

Download the 2009 Hispanic Fact Pack (PDF)

Wednesday, July 08, 2009

Michael Jackson is Tops Yahoo! En Espanol's most popular search

Yahoo! en Español reports that The King of Pop was the top search topic, like it was for every search engine in about every language.

Here's the complete Yahoo! en Español top 10:

1. Michael Jackson
2. Farrah Fawcett
3. Jennifer Aniston
4. Adam Lambert
5. Michelle Vieth
6. Real Madrid
7. Yuri
8. iPhone
9. Janet Jackson
10. Demi Moore


Thursday, July 02, 2009

Houston, No Hay Problema

NASA is announcing that Astronaut Jose Hernandez will be the agency's first person to Twitter bi-lingual as he readies for his flight to space in August. You can follow him a

This will also be the fist shuttle flight to include 2 Latino astronauts as Danny Olivas is also scheduled to make the trip.