latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, June 29, 2010

Mexico vs. Argentina match delivers the highest viewership ever for Univision

More than 9.3 million viewers watched the World Cup match-up between Mexico and Argentina on Saturday, the highest viewership ever for Univision, an article on reports. The match exceeded the performance of all previous programs in the network’s history, regardless of genre, and is the single most watched telecast in the history of Spanish-language television in the United States.

Thursday, June 24, 2010

Hispanic Early Adopters to Advanced TV Advertising

BrightLine iTV reports that Hispanic viewers of interactive television are early adopters and more likely to engage with advertisers than the general population.

Analyzing proprietary 2009 campaign data, BrightLine analyzed the media consumption habits of the nation’s largest and fastest-growing ethnic minority and found Latinos represent a largely under-tapped “super consumer” force within the advanced television advertising universe.

“Early results are encouraging for advertisers seeking game-changing ways to connect with the Hispanic audience,” said Jacqueline Corbelli, CEO, BrightLine iTV. “Heavy usage combined with the reach of advanced television has created optimal conditions for leveraging interactive TV marketing and connecting brands with this increasingly valuable Hispanic population.”
  • Hispanic Market Clicks Ads at Rates Twice the General Market
  • Hispanic Audience Engages Five Times Longer
  • Mobile Phones are in the Hispanic Demographic iTV Comfort Zone
  • Hispanic Female iTV Click Rate 150% Higher vs. General Market