latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Monday, February 13, 2012

Hispanics to account for 74% of U.S. labor force in next 10 years

Hispanics are expected to account for 74% of the growth in the nation's labor force from 2010 to 2020, according to new projections from the Bureau of Labor Statistics (BLS).

A major reason is that the Hispanic population is growing rapidly due to births and immigration. At the same time, the aging of the non-Hispanic white population is expected to reduce their numbers in the labor force.

Another important factor is that Hispanics have a higher labor force participation rate than other groups. The nation's labor force participation rate-that is, the share of the population ages 16 and older either employed or looking for work-was 64.7% in 2010. Among Hispanics, the rate was 67.5%. There are two main explanations for this gap: Hispanics are a younger population than other groups, and include a higher share of immigrants.


Tuesday, February 07, 2012

Victor Cruz "Salsaing" to Endorsement Deals

Fresh off the victory in Super Bowl 46, New York Giants Wide Receiver Victor Cruz has signed with IMG Worldwide to negotiate endorsement deals, according to an article in Forbes.

Cruz’s number 80 jersey was the New York Giants’ second best seller for the season behind quarterback Eli Manning, and the 13th best seller in the entire league this past December according to

According to the article, Cruz is attracting interest in many of the major sponsorship categories including beverage, automotive, electronics, video games and telecommunications.

Friday, February 03, 2012

Listen to the Super Bowl en Español

Univision radio will again run play-by-play “En Español”of the Super Bowl on Sunday in 10 cities across the U.S. through its  “Locura Deportiva” program.

According to Radio Ink Magazine, a one-hour Super Bowl pregame edition live from Lucas Oil Stadium begins at 5 p.m. and then Rafael Hernandez Brito (“El Alcade”) will be joined by analyst Raul Striker Jr. and Joaquin Duro servs as field reporter.

Here are the Univision stations covering Super Bowl XLVI:
· Chicago - WRTO-AM (1200) La Tremenda
· Dallas - KFLC-AM (1270) La Voz del Pueblo
· El Paso - KAMA-AM (750) Kama 750
· Houston – KLAT (1010) La Tremenda
· Las Vegas – KLSQ (870) Radio Variedades
· Los Angeles – KTNQ (1020) KTNQ 1020
· McAllen, Texas – KGBT-AM (1530) La Tremenda
· Miami – WQBA (1140) La Voz de Miami
· New York – WADO (1280) Radio Wado and WXNY (96.3) La Mezcla de New York
· San Antonio – KCOR-AM (1350) La Primera