latino lingo

All things related to effective Hispanic marketing, Hispanic advertising and Hispanic public relations.

Tuesday, August 26, 2008

Number of Hispanic public school students doubles

Pew Hispanic Center released a report that Hispanics are now 1 in 5 public school students nationwide. Between 1990 and 2006 they were 60% o the total enrollment growth, and now total 10 million.

By 2050, there will be more school-age Hispanic children than school-age non-Hispanic white children.

The report, "One-in-Five and Growing Fast: A Profile of Hispanic Public School Students," also stated that:
-- The vast majority of Hispanic public school students (84%) were born in the U.S.
-- 70% speak a language other than English at home.
-- 18% of all Hispanic students speak English with difficulty.
-- 57% live in households with both of their parents compared with 69% of non-Hispanic white students and 30% of non-Hispanic black students.
-- More than 70% U.S. born Hispanic students of immigrant parents live with both parents.
-- More than a quarter of Hispanic students (28%) live in poverty, compared with 16% of non-Hispanic students. In comparison, more than a third of non-Hispanic black students (35%) reside in poverty and about one-in-ten non-Hispanic white students live in a poor household.
-- Foreign-born Hispanic students (35%) are more likely than their native-born counterparts (27%) to live in poverty.

Monday, August 18, 2008

Marketing more effective than doctors for Hispanics' medical info?

More than one in four Hispanic adults in the United States lack a usual health care provider and a similar proportion report obtaining no health care information from medical professionals in the past year, according to a report released by the Pew Hispanic Center and the Robert Wood Johnson Foundation.

At the same time, the report finds that more than eight in 10 receive health information from alternative sources, such as television and radio. This includes most of those who get no information from doctors or other medical professionals. "Nearly as many Hispanics get health information from television as from doctors and medical professionals," said Susan Minushkin, Pew Hispanic Center deputy director and one of the report's authors. "What's more, Hispanics who don't have a usual health care provider are more likely to get health information from television than they are from medical professionals."

The report is based on a nationally representative bilingual survey of 4,013 Hispanic adults. It is unique in the breadth and depth at which it questions Hispanics on health care access and information issues. It also examines Hispanics' knowledge of diabetes - a serious chronic disease that is more prevalent among Hispanics than non-Hispanic whites.

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Thursday, August 14, 2008

oh, oh, here we come ...

The U.S. Census is reporting that minorities, today 1/3 of the U.S. population, are expected to become the majority in 2042. Further, minorities will comprise 54 percent of the population by 2050. Hispanics, will be 30% of the population (up from today's estimate of 15%) in 2050.

Wednesday, August 06, 2008

Hispanic media keeps growing, and growing

PRWeek picked up on an AP story about the continued growth of Spanish-language media saying: "In a sharp contrast to the changes occurring in traditional US media, Spanish-language publications and TV stations are not only growing in size and scope, but actively reaching the core demographic of Spanish speakers who live in the US."

Specifically, the article discusses how outlets like Univision are continuing to become the #1 media in their markets regardless of language.

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Tuesday, August 05, 2008

Spreading the culturally-relevant gospel one blog at a time ...

Can't get enough of me on latino lingo? I was asked to be a guest blogger on Ethnic Events. You can now read me and other bloggers on the site. It's a fairly new site, but it's rapidly growing and has lots of great content. Certainly a site to keep on your favorites (even if I wasn't blogging on it :0) ...