Study defines what Latinas want
Key findings included:
-- 81% of respondents said they are either the main decision-maker or make decisions with their spouse.
-- The key factors determining their success in life were education, being fluent in English as well in Spanish, and often owning a business.
-- Latinas are optimistic and self-confident, with 66% describing themselves as "someone who can do it all," compared with 53% of non-Hispanic women.
-- Respondents said their greatest financial concerns were rising taxes (75%), saving for retirement (71%) and paying bills each month (70%). Not including home mortgages, 44% said they have less than $10,000 in debt.
-- 40% of described themselves as fashion-forward, 37% said they keep up with beauty trends and 37% prefer to use the latest products, compared to a somewhat smaller number of non-Hispanic women who said they are fashion-forward (31%), keep up with beauty trends (30%) and prefer the latest products (32%).
-- Latinas are more likely (75%) than non-Latinas (63%) to say they'd rather have sex with their husbands than a glass of good wine.