Friday, January 21, 2011
Friday, January 14, 2011
It's 2011 people! Can we stop talking about translations?
While the article does discuss the need to be culturally relevant, the crux of the article is how to translate messages that credit unions are already using to reach the general market in a way that's not literal but better understood by Hispanics.
I'm sensitive to the subject as this approach has been tried and tried and tried and tried again by many financial services institutions (and other industries) and has failed. When it fails, the organizations end up blaming the Hispanic market for "not responding" when they should be evaluating their flawed approach. "I tried Hispanic marketing and it doesn't work" is the result and this only closes the door on real Hispanic marketing experts and, worse, leaves Hispanic customers with cash under their mattresses and Hispanic businesses without a lending partner.
I commented at the end of the article and offered some insights and advice.
Wednesday, January 12, 2011
Restaurants taking notice of Hispanic market
Considering one-third of the nation’s population 19 years old and younger is expected to be Latino by 2015, this trend only appears to be accelerating.
Restaurants have taken note and have scrambled for creative ways to pique the interest of this spendthrift demographic.
Friday, January 07, 2011
Bold predictions for 2011 Hispanic marketing industry
Definitely a good read. I mostly agree with him and did post a comment about where I differed slightly.